Canadian retailer Simons publishes video glorifying euthanasia

"The Most Beautiful Exit"

Canadian fashion retailer La Maison Simons published a video glorifying euthanasia as “the most beautiful exit.”

Euthanasia has exploded in Canada. In 2021, Canada had the second-highest rate of euthanasia in the world. The practice accounted for 3.3% of all deaths in the country. The euthanasia rate was 27.2 per 100k, while the suicide rate remained flat at about 13 per 100k.

The video has not been well received. Viewers are expressing shock and downvoting the video at a rate of almost 12 to 1.