Tractor Supply announces 180 on woke agenda

Total reversal

Tractor Supply Company Statement

June 27, 2024

We are passionate about being good neighbors in our hometowns because without you, we would not be what we are. It is imperative to us that our customers’ hard-earned dollars are taking care of our Team Members and the communities we all love. As you supported us, we have invested millions of dollars in veteran causes, emergency response, animal shelters, state fairs, rodeos and farmers markets. We have also invested in the future of rural America. We are the largest supporter of FFA and have longstanding relationships with 4-H and other educational organizations.

We work hard to live up to our Mission and Values every day and represent the values of the communities and customers we serve. We have heard from customers that we have disappointed them. We have taken this feedback to heart.

Going forward, we will ensure our activities and giving tie directly to our business. For instance, this means we will:

  1. No longer submit data to the Human Rights Campaign
  2. Refocus our Team Member Engagement Groups on mentoring, networking and supporting the business
  3. Further focus on rural America priorities including ag education, animal welfare, veteran causes and being a good neighbor and stop sponsoring nonbusiness activities like pride festivals and voting campaigns
  4. Eliminate DEI roles and retire our current DEI goals while still ensuring a respectful environment
  5. Withdraw our carbon emission goals and focus on our land and water conservation efforts

We will continue to listen to our customers and Team Members. Your trust and confidence in us are of the utmost importance, and we don’t take that lightly.

As we look forward to celebrating our nation’s independence, we also celebrate our more than 50,000 team members across 2,250 stores. Rural communities are the backbone of our nation and what make America great. We are honored to be a part of them.

We are always here and ready to serve you and your family with our legendary service for the life you love. See you in the stores.

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15 days ago

I think what TSC did was a clever use of accelerationism. A company will go along with the current year’s wokeness knowing that it’ll cause a vocal backlash amongst its conservative customers. They then use this backlash as an excuse to quickly and (most importantly) permanently exit the woke policies, garnering applause from their base. Most of them don’t do as quick or outspoken of a u-turn as TDC did.

Some seemingly right-leaning blue-collar brands are run by faux-conservatives, like the Jew-run Black Rifle Coffee, which despises its rightwing base, especially J6 sympathizers. And the awful Harbor Freight Tools, run by a far-left Jew with a $350-million megayacht who is a major Democrat donor. Plus most of its stuff is cheap China-made junk for armchair tinkerers. Anheuser-Busch is claiming to be sorry for the Mulvaney fiasco last year, but is still being repeatedly exposed for sponsoring drag queen story hours & similar perverted events. And Tyson Foods, which employs almost entirely illegals, was recently caught saying they would only hire illegals if they could.
So BRC, HFT, A-B, & TF are examples of companies that should be permanently boycotted. Not to mention more obvious unabashedly far-left ones like Target, Netflix, McDonald’s (though its long-running website seems to be defunct –, Nike, Starbucks, Lyft, Disney (which has a 666 built into its “Walt Disney” logo), Ben & Jerry’s, Patagonia, Levi’s, etc.

Unfortunately, in other tractor-related news, American workers continue to be sacrificed at the altar of Mexico: